Approved requests representing tourism projects from across the state include:
American Mountain Theater Inc. – Applicant funding requirement: $79,469.50; state match: $79,469.50
The American Mountain Theater (AMT) opened their $1.8 million, 527-seat facility in 2007. Since that time, their "Branson Style" family friendly music, comedy and variety show has grown from less than 12,000 attendees in 2007 to an expected 35,000 attendees by the end of the 2009 season, and a projected 42,500 in 2010. The goal of their advertising program is to continue to increase awareness of AMT and Elkins, West Virginia, as travel destinations by using a media mix that includes print, broadcast and the Internet, as well as direct mail. Trade shows in Maryland, Tennessee, North Carolina, Pennsylvania, and Virginia also are included in order to attract motorcoaches to visit the Elkins destination. The Durbin & Greenbrier Valley Railroad, U.S. Tours Wholesale Travel & Cruise and Randolph County Convention & Visitors Bureau (CVB) have partnered with AMT for this campaign.
Augusta Heritage Center of Davis and Elkins College – Applicant funding requirement: $27,043.75; state match $27,043.75
Partnering with the Randolph County Community Arts Center and the West Virginia Mountain Highlands, Augusta Heritage Center’s 2009-2010 campaign will increase exposure to target audiences by highlighting cultural heritage concerts and the Augusta Festival, as well as emphasizing the unique vacation experience available in West Virginia’s Mountain Highlands. The campaign includes direct mail, radio and print advertising in regional, national and international markets.
Partnering with the Randolph County Community Arts Center and the West Virginia Mountain Highlands, Augusta Heritage Center’s 2009-2010 campaign will increase exposure to target audiences by highlighting cultural heritage concerts and the Augusta Festival, as well as emphasizing the unique vacation experience available in West Virginia’s Mountain Highlands. The campaign includes direct mail, radio and print advertising in regional, national and international markets.
Cabell-Huntington CVB – Applicant funding requirement: $110,544.05; state match: $110,544.05
The goal of this project is to motivate the consumer, business, group and trade markets to choose the Greater Huntington area as a destination, stopover or event location. This will be accomplished through regional print, broadcast and Internet media as well as billboards emphasizing the amenities, attractions and events unique to the area. In addition, the CVB will target Myrtle Beach visitors, due to inexpensive flights available from Myrtle Beach to Huntington.
The goal of this project is to motivate the consumer, business, group and trade markets to choose the Greater Huntington area as a destination, stopover or event location. This will be accomplished through regional print, broadcast and Internet media as well as billboards emphasizing the amenities, attractions and events unique to the area. In addition, the CVB will target Myrtle Beach visitors, due to inexpensive flights available from Myrtle Beach to Huntington.
Charles Town Races & Slots – Applicant funding requirement: $470,625.83 ; state match: $470,625.83
The Charles Town Races & Slots (CTRS) campaign will continue to showcase the variety of entertainment and activities offered in the Eastern Panhandle of West Virginia. Partners in this project include Jefferson County and Ranson CVBs, the Jefferson County Chamber, and the Bavarian Inn. Their media plan includes print, television and radio primarily in the Washington, D.C., and Baltimore markets as well as direct mail with incentives for return visits and new members.
Flatwoods Factory Outlet Stores – Applicant funding requirement: $30,000.00; state match: $30,000.00
The main goal of the Flatwoods Factory Outlet Stores campaign is to create awareness in surrounding states and metropolitan areas of the destination’s shopping experience available off I-79 at Exit 67. Partners include the Braxton County CVB, Sutton Lake Marina and the Café Cimino Country Inn. Print and Internet media, as well as billboards will be utilized to increase visitation from outside a 50-mile radius.
The Charles Town Races & Slots (CTRS) campaign will continue to showcase the variety of entertainment and activities offered in the Eastern Panhandle of West Virginia. Partners in this project include Jefferson County and Ranson CVBs, the Jefferson County Chamber, and the Bavarian Inn. Their media plan includes print, television and radio primarily in the Washington, D.C., and Baltimore markets as well as direct mail with incentives for return visits and new members.
Flatwoods Factory Outlet Stores – Applicant funding requirement: $30,000.00; state match: $30,000.00
The main goal of the Flatwoods Factory Outlet Stores campaign is to create awareness in surrounding states and metropolitan areas of the destination’s shopping experience available off I-79 at Exit 67. Partners include the Braxton County CVB, Sutton Lake Marina and the Café Cimino Country Inn. Print and Internet media, as well as billboards will be utilized to increase visitation from outside a 50-mile radius.
John Skidmore Development Inc. – Applicant funding requirement: $47,072.50; state match: $47,072.50
The Flatwoods Days Hotel and Conference Center hosts 30,000 to 50,000 overnight guests yearly, with the conference center averaging more than 1,100 individual meeting groups per year with 40,000 conference attendees. This project seeks to make their facility more visible and bring additional tourism to central West Virginia by utilizing regional and national print, broadcast and Internet media, as well as billboards.
The Flatwoods Days Hotel and Conference Center hosts 30,000 to 50,000 overnight guests yearly, with the conference center averaging more than 1,100 individual meeting groups per year with 40,000 conference attendees. This project seeks to make their facility more visible and bring additional tourism to central West Virginia by utilizing regional and national print, broadcast and Internet media, as well as billboards.
Long Run Realty doing business as Timberline Four Seasons Realty – Vacation Rentals – Applicant funding requirement: $10,747.80; state match: $10,747.80
“An Escape for All Seasons” campaign is designed to market recreational amenities and promote lodging facilities in order to attract new customers and build customer loyalty for return visits to Tucker County. Media includes print, Internet and trade shows, primarily targeted to the Washington, D.C., market. Timberline Four Seasons Resort and the Tucker County CVB will partner in this project.
“An Escape for All Seasons” campaign is designed to market recreational amenities and promote lodging facilities in order to attract new customers and build customer loyalty for return visits to Tucker County. Media includes print, Internet and trade shows, primarily targeted to the Washington, D.C., market. Timberline Four Seasons Resort and the Tucker County CVB will partner in this project.
Mountaineer Casino Racetrack & Resort – Applicant funding requirement: $215,596.39 ; state match: $215,596.39
Mountaineer Casino Racetrack & Resort’s “Let Loose at Mountaineer” campaign provides tourism awareness for Hancock County targeting visitors from Pittsburgh, Cleveland/Akron and Youngstown to visit the Northern Panhandle of the state. Advertising in the project includes newspaper, radio, and television media, as well as billboards and direct mail. Partners within this program include Homer Laughlin China Co., Tomlinson Run State Park and the Top of West Virginia CVB.
Mountaineer Casino Racetrack & Resort’s “Let Loose at Mountaineer” campaign provides tourism awareness for Hancock County targeting visitors from Pittsburgh, Cleveland/Akron and Youngstown to visit the Northern Panhandle of the state. Advertising in the project includes newspaper, radio, and television media, as well as billboards and direct mail. Partners within this program include Homer Laughlin China Co., Tomlinson Run State Park and the Top of West Virginia CVB.
New River Gorge CVB – Applicant funding requirement: $42,267.80; state match: $42,267.80
The New River Gorge CVB has planned a marketing schedule with media throughout the year to support and attain their goal of attracting more visitors to stay longer. Plans feature print, broadcast and Internet media in the Mid-Atlantic and South East, as well as four printed brochures focusing on the lodging, activities, events, and scenic beauty offered by the area.
The New River Gorge CVB has planned a marketing schedule with media throughout the year to support and attain their goal of attracting more visitors to stay longer. Plans feature print, broadcast and Internet media in the Mid-Atlantic and South East, as well as four printed brochures focusing on the lodging, activities, events, and scenic beauty offered by the area.
Pocahontas County CVB – Applicant funding requirement: $205,028.50; state match: $205,028.50
The goal of the Pocahontas County CVB’s “Recreation in Motion” campaign is to build a strong regional brand image to families taking short or long vacations, couples or friends wanting a short getaway, and the group tour markets. Advertising includes print, television, radio and Internet media as well as billboards and trade shows. Key targeted geographic markets included in the plan are the Pittsburgh area, all of Ohio, West Virginia, and Mid-Atlantic states including Virginia, Delaware, Maryland, and Washington, D.C.
The goal of the Pocahontas County CVB’s “Recreation in Motion” campaign is to build a strong regional brand image to families taking short or long vacations, couples or friends wanting a short getaway, and the group tour markets. Advertising includes print, television, radio and Internet media as well as billboards and trade shows. Key targeted geographic markets included in the plan are the Pittsburgh area, all of Ohio, West Virginia, and Mid-Atlantic states including Virginia, Delaware, Maryland, and Washington, D.C.
Snowshoe Properties Management LLC – Applicant funding requirement: $10,567.05; state match: $10,567.05
The Snowshoe Properties Management LLC advertising campaign targets families, individuals and groups who are seeking an affordable vacation destination by offering a wide variety of attractions, activities and amenities that are available year round. The project includes print media as well as a direct mail piece to a targeted mailing list. The project partners Snowshoe Properties with the Pocahontas County CVB and the National Radio Astronomy Observatory.
The Snowshoe Properties Management LLC advertising campaign targets families, individuals and groups who are seeking an affordable vacation destination by offering a wide variety of attractions, activities and amenities that are available year round. The project includes print media as well as a direct mail piece to a targeted mailing list. The project partners Snowshoe Properties with the Pocahontas County CVB and the National Radio Astronomy Observatory.
Timberline Four Seasons Resort– Applicant funding requirement: $171,971.46; state match: $171,971.46
The goals of Timberline Four Seasons Resort’s “A Mountain for All Seasons” campaign are to develop new markets, build customer loyalty and increase customer awareness of Timberline’s diverse recreational and conference opportunities. Their target includes youth groups such as the Boy Scouts and Girl Scouts of America, public and private colleges and high schools in Delaware, Maryland, Virginia, Ohio, Pennsylvania, West Virginia, North Carolina, South Carolina, Kentucky, Tennessee, Alabama and Florida. Media selected to cover their markets include newspapers, magazines, Internet and billboards as well as direct mail and trade shows.
The goals of Timberline Four Seasons Resort’s “A Mountain for All Seasons” campaign are to develop new markets, build customer loyalty and increase customer awareness of Timberline’s diverse recreational and conference opportunities. Their target includes youth groups such as the Boy Scouts and Girl Scouts of America, public and private colleges and high schools in Delaware, Maryland, Virginia, Ohio, Pennsylvania, West Virginia, North Carolina, South Carolina, Kentucky, Tennessee, Alabama and Florida. Media selected to cover their markets include newspapers, magazines, Internet and billboards as well as direct mail and trade shows.
Top of West Virginia CVB – Applicant funding requirement: $96,386.00; state match: $96,386.00
The Top of West Virginia CVB’s direct advertising project combines promotional efforts to market Hancock and Brooke counties as one “Top of West Virginia” destination. The CVB’s partnership promotes local hotels, restaurants, festivals, events, attractions and conference sites as a package for all types of visitors. Media selected includes newspaper, magazine, radio, television, Internet and billboards as well as trade shows primarily in the Pittsburgh and Ohio markets.
The Top of West Virginia CVB’s direct advertising project combines promotional efforts to market Hancock and Brooke counties as one “Top of West Virginia” destination. The CVB’s partnership promotes local hotels, restaurants, festivals, events, attractions and conference sites as a package for all types of visitors. Media selected includes newspaper, magazine, radio, television, Internet and billboards as well as trade shows primarily in the Pittsburgh and Ohio markets.
Travel Berkeley Springs – Applicant funding requirement: $51,601.00; state match: $51,601.00
The Travel Berkeley Springs (TBS) Integrated Ad Plan works to enhance the economic climate of Morgan County through tourism promotion, while preserving its historic, cultural and natural resources. The campaign markets Berkeley Springs as a destination for cultural tourists, while enhancing their reputation as a four-season destination, and branding Berkeley Springs as a desirable getaway for travelers attracted to spas, art and fine dining. Media includes print and television regionally and in the Washington, D.C., market.
The Travel Berkeley Springs (TBS) Integrated Ad Plan works to enhance the economic climate of Morgan County through tourism promotion, while preserving its historic, cultural and natural resources. The campaign markets Berkeley Springs as a destination for cultural tourists, while enhancing their reputation as a four-season destination, and branding Berkeley Springs as a desirable getaway for travelers attracted to spas, art and fine dining. Media includes print and television regionally and in the Washington, D.C., market.
Tucker County CVB – Applicant funding requirement: $50,641.87; state match: $50,641.87
The Tucker County CVB’s “Ski the Valley ’09-’10” campaign brings two competitive tourism attractions together by cooperating to offer admission to both using one ticket. The CVB, along with partners, Canaan Valley Resort and Timberline Four Seasons Resort, will be marketing the tagline “Two Great Mountains, One Easy Ticket.” The program will utilize print, broadcast and Internet media primarily in Washington, D.C., Maryland, Virginia, West Virginia, North Carolina, South Carolina, Georgia, Tennessee, Alabama and Florida to increase visitation to Tucker County during the winter sports season.
The Tucker County CVB’s “Ski the Valley ’09-’10” campaign brings two competitive tourism attractions together by cooperating to offer admission to both using one ticket. The CVB, along with partners, Canaan Valley Resort and Timberline Four Seasons Resort, will be marketing the tagline “Two Great Mountains, One Easy Ticket.” The program will utilize print, broadcast and Internet media primarily in Washington, D.C., Maryland, Virginia, West Virginia, North Carolina, South Carolina, Georgia, Tennessee, Alabama and Florida to increase visitation to Tucker County during the winter sports season.
Wheeling Island Hotel-Casino-Racetrack – Applicant funding requirement: $156,820.03; state match: $156,820.03
The goal of Wheeling Island Hotel-Casino-Racetrack is to promote the Northern Panhandle as a complete casino destination offering an amenity packed facility for gaming, leisure, event, conference and recreation-seeking visitors. In order to thrive in the face of new and increased competition, Wheeling Island will market its strengths to new gamers and encourage product trials. Advertising includes print, radio, and direct mail primarily in the Pennsylvania, West Virginia and Ohio markets.
The goal of Wheeling Island Hotel-Casino-Racetrack is to promote the Northern Panhandle as a complete casino destination offering an amenity packed facility for gaming, leisure, event, conference and recreation-seeking visitors. In order to thrive in the face of new and increased competition, Wheeling Island will market its strengths to new gamers and encourage product trials. Advertising includes print, radio, and direct mail primarily in the Pennsylvania, West Virginia and Ohio markets.
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